Every product starts as a mess.
I design dashboards, websites, online stores and apps that are clear and easy to use. 5+ years of turning complex ideas into simple screens.
From the winning pitch to launch.
I designed the full national sustainability challenge platform for the UAE.
AI that knows when to hand over.
The customer journey for an AI call agent that passes callers to a human when it can’t help.
Stores built to sell.
Fashion and fragrance e-commerce for Gulf brands.
Big brands, phone first.
B2B and corporate websites for companies across the Gulf and Europe.
Six countries. Three languages.
Arabic and English designed side by side from day one.
The deck
Swipe through all 11. Tap a card for details.
Built with AI.
Two concepts I designed and built with AI. Tap one to try it.
How I work
Six steps, every project.
Where I've been
Four roles since 2021, freelance the whole way through.
FreelanceJul 2021 → now · Product designer & consultant+
End-to-end projects from discovery to implementation support for clients in Lebanon, Saudi Arabia, the UAE and Qatar.
IT MAX GlobalOct 2025 – Feb 2026 · UX/UI designer+
Led UX/UI for government, sustainability, AI and corporate platforms. Helped secure the UAE Majra Sustainable Impact Challenge, then designed its journeys and dashboards.
InvocomApr 2024 – Oct 2025 · UX/UI designer+
Websites, dashboards and platforms for clients in Lebanon, the UAE, Kuwait, Qatar and Côte d'Ivoire. Introduced AI-assisted workflows that cut early-stage delays.
happyaccdnt.Feb 2022 – Nov 2023 · UX/UI designer+
Websites, digital experiences and visual identities from concept to launch, including Astra Terra.
What I bring
Methods and tools I use on every project.
What I speak & study
Three working languages, a multimedia degree and a UX/UI diploma, plus AI courses since.
- 2021Bachelor of MultimediaALBA, Académie Libanaise des Beaux-Arts · 2019–2021
- 2024UX/UI Graduate Professional DiplomaAmerican University of Beirut
- 2026GenAI for UX Designers · Generative AICoursera · IBM
- 2026AI HackathonKanz
Not always designing.
Go ahead, play with these.
I love music.
It’s always on when I design. Play a beat, scratch the record, or hear what I listen to.
I shoot photos.
Pigeon Rock, live from Beirut. Day or night, it shows what the sky looks like there right now. Take one.
I cook.
It's how I switch off. Ask me about my signature dish.